Although the market for washing machines is mature in the United States, in many developing countries, home washing machine market penetration is low. This best illustrates what international marketing concept?

Question

Quizplus · Accepted Answer

The concept of the product life cycle is illustrated here, as it describes how a product's sales and popularity change over time. In the context provided, washing machines are at a mature stage in the U.S. market but are still in the early stages of adoption in many developing countries.

Although the Market for Washing Machines Is Mature in the United