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The Following Questions Are Linked to This Scenario: a Small

Question 69

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The Following Questions are linked to this scenario: A small manufacturer of consumer food products seeks to increase its international sales. The firm's marketing manager has been assigned by the firm's president to examine the economic environment of several regions, with particular emphasis on currency devaluations.
-What pricing strategy can the firm use to reduce the risk of currency devaluations?


A) Set all prices in a foreign country's currency.
B) Set all prices in U.S. dollars.
C) Set all prices in a foreign currency at the official exchange rate (based on the actual U.S. dollar price) .
D) Set all prices in a foreign currency at the unofficial (black market) exchange rate (based on the desired U.S. dollar price) .

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