Which approach to international marketing is most appealing to a firm that plans to be a low-cost provider?

Name: Which approach to international marketing is most appealing to a firm that plans to be a low-cost provider?
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Question

Quizplus · Accepted Answer

The standardized approach to international marketing is most appealing to a firm planning to be a low-cost provider because it allows the firm to use the same marketing strategy and mix in multiple markets, leading to economies of scale and lower costs.

Which Approach to International Marketing Is Most Appealing to a Firm