A firm's market research study indicated that value (low price relative to product quality) was the most important attribute to international consumers in all of its key markets. The firm's most appropriate strategy in market planning should be a glocal approach.

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The Answer of A firm's market research study indicated that value (low price relative to product quality) was the most important attribute to international consumers in all of its key markets. The firm's most appropriate strategy in market planning should be a glocal approach.

A Firm's Market Research Study Indicated That Value (Low Price