A nonprofit organization seeks contributions from a profit-based organization on the basis of consumer purchases of its goods and services. This practice is referred to as

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Cause-related marketing is a partnership between a nonprofit organization and a profit-based company, where a portion of the revenue from sales of goods or services is donated to the nonprofit. This practice benefits both parties by enhancing the company's image and providing funding for the nonprofit.

A Nonprofit Organization Seeks Contributions from a Profit-Based Organization on the Basis