A supermarket chain establishes a senior citizen consumer advisory panel to advise its management on appropriate products and services for the elderly. Based upon information from the panel, the supermarket chain set up benches in each store. A motorized wheelchair with a shopping basket is also available. The advisory panel illustrates the consumers' right to

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The advisory panel allows senior citizens to voice their opinions and concerns, illustrating the consumers' right to be heard. This is because the panel's purpose is to advise the supermarket chain on products and services that would benefit the elderly, directly involving consumers in decisions that affect them.

A Supermarket Chain Establishes a Senior Citizen Consumer Advisory Panel