According to the socioecological view of marketing, a firm should consider the needs of both voluntary and involuntary consumers when it makes decisions.

Question

Quizplus · Accepted Answer

The socioecological view of marketing emphasizes that firms should consider the broader societal and environmental impacts of their decisions, which includes addressing the needs and concerns of both voluntary consumers (those who choose to buy the firm's products) and involuntary consumers (those who are affected by the firm's products or operations without having chosen to engage with them).

According to the Socioecological View of Marketing, a Firm Should