Whereas social responsibility deals with the effect of marketing on all of its publics, consumerism deals only with the effect on purchasers and involuntary consumers.

Question

Quizplus · Accepted Answer

Social responsibility in marketing considers the impact on all stakeholders, including society at large, whereas consumerism focuses specifically on protecting the interests of consumers, both those who actively purchase products and those who are affected without their consent.

Whereas Social Responsibility Deals with the Effect of Marketing on All