Question 1

Which federal agency has jurisdiction over the safety of motor vehicles?

Accepted Answer

The National Highway Traffic Safety Administration (NHTSA) is the federal agency responsible for ensuring the safety of motor vehicles and enforcing vehicle performance standards in the United States.

Question 2

The practice of affected consumers joining together to sue the maker or seller of an injurious product is known as

Accepted Answer

A class-action suit allows a large number of individuals, who have suffered similar harm or injury from a product or action, to sue the defendant as a group, making legal action more efficient and less costly for the plaintiffs.

Question 3

Which of these statements about the government's role in consumer choice is correct?

Accepted Answer

Deregulation often increases consumer choice by reducing barriers to entry for new firms and thus increasing the number of options available to consumers.

Question 4

Which statement about consumers' right to be heard is correct?

Accepted Answer

The answer of Which statement about consumers' right to be...

Question 5

Which practice by supermarkets reduces the ability of consumers to compare prices of competing goods?

Accepted Answer

Item price removal makes it harder for consumers to compare prices of competing goods because it eliminates the individual price tags on items, forcing consumers to rely on shelf or digital pricing, which may not be directly comparable or immediately visible.

Question 6

Which controversial practice is supported by some retailers on the basis of cost savings (that can be passed onto consumers)?

Accepted Answer

Item price removal, where individual items are not priced but instead scanned for a price at checkout, is supported by some retailers for its potential to reduce labor costs and pricing errors, savings which can theoretically be passed on to consumers.

Question 7

The largest and broadest business-operated trade association involved with consumer issues is the

Accepted Answer

The Better Business Bureau (BBB) is the largest and broadest business-operated trade association involved with consumer issues, focusing on marketplace trust and resolving disputes between consumers and businesses.

Question 8

Which statement best describes the current role of consumerism in the United States?

Accepted Answer

The federal government has taken a more active role in supporting consumer rights, with agencies like the Consumer Financial Protection Bureau working to protect consumers from unfair practices.

Question 9

Which statement about the role of consumerism on an international basis is correct?

Accepted Answer

The answer of Which statement about the role of consumerism...

Question 10

Only a small percentage of dissatisfied consumers actually take the time to write complaint letters to offending companies. This suggests that a firm receiving a moderate number of product-related complaints should

Accepted Answer

A moderate number of complaints could indicate a larger, underlying issue, as most dissatisfied consumers do not write complaint letters. Investigating further is a proactive approach to identify and solve potential problems.

Question 11

The role of marketing products in a framework of social responsibility shifts from achieving a firm's profit and sales goals to

Accepted Answer

The role of marketing products within a framework of social responsibility involves seeking to protect or enhance society's interests, rather than solely focusing on a firm's profit and sales goals. This approach emphasizes the importance of considering the broader impact of marketing activities on society and the environment.

Question 12

Which of these marketing strategies does NOT reflect the socioecological view of marketing?

Accepted Answer

The socioecological view of marketing emphasizes sustainability and the minimization of harm to the environment. Choice B, using large cardboard packages to limit pilferage, does not reflect this view as it potentially increases waste and does not prioritize environmental considerations.

Question 13

Which of these concepts most closely considers the role of involuntary consumers, who share the impact of someone else's consumption?

Accepted Answer

The socioecological view of marketing considers the broader impact of marketing activities, including the effects on involuntary consumers who are affected by others' consumption choices.

Question 14

After researching the diet market, a firm concludes that a high proportion of overweight individuals would purchase a special diet program (consisting of lectures, weekly meetings, and a special frozen food plan). Research by the firm, however, has concluded that the weight loss is often temporary in the program. Furthermore, some individuals gain considerable weight after discontinuing the program. The diet program represents

Accepted Answer

The answer of After researching the diet market, a firm...

Question 15

Which statement concerning the response of marketing to social responsibility is correct?

Accepted Answer

Recycling is a key aspect of social responsibility in marketing, as it helps reduce the depletion of natural resources by reusing materials. This aligns with sustainable practices and environmental conservation efforts.

Question 16

Which of the following contributes the most to the depletion of natural resources?

Accepted Answer

The answer of Which of the following contributes the most...

Question 17

While attractive packaging is necessary to better enable products to be sold through self-service merchandising, packaging materials pose a social responsibility dilemma due to

Accepted Answer

The answer of While attractive packaging is necessary to better...

Question 18

The Following Questions are linked to this scenario: As product manager for a major camera manufacturer, you have been asked to defend some of your firm's strategies to several groups concerned with social responsibility.
-The firm's critics are concerned about the camera manufacturer's depletion of natural resources. Which practice of the firm is most subject to criticism on the basis of this criterion?

Accepted Answer

The disposable camera, aimed at tourists, is most subject to criticism for depleting natural resources because it promotes a single-use culture, leading to waste and unnecessary consumption of resources.

Question 19

The Following Questions are linked to this scenario: As product manager for a major camera manufacturer, you have been asked to defend some of your firm's strategies to several groups concerned with social responsibility.
-The firm's critics are concerned about the camera manufacturer's role in functional planned obsolescence. Which practice of the firm is most subject to criticism on the basis of this criterion?

Accepted Answer

The introduction of a supercompact autofocusing model, within one year of introducing a previous model, is most subject to criticism on the basis of functional planned obsolescence. This practice forces consumers to buy new products more often than necessary, which can be wasteful and expensive.

Question 20

Planned obsolescence is an example of a

Accepted Answer

The answer of Planned obsolescence is an example of a
...

Quiz 5: Societal, Ethical, and Consumer Issues