A firm needs to conduct primary data collection when
A) secondary data sources are dated.
B) the firm's research budget is limited.
C) the firm must conduct the research project immediately.
D) the firm lacks the ability to properly evaluate a research study.
Correct Answer:
Verified
Q21: Information that has not been gathered for
Q22: Which of the following is NOT a
Q23: The two major forms of secondary data
Q24: Which of the following are examples of
Q25: Information that is gathered to address a
Q27: In comparison to secondary data, a major
Q28: Which of these questions is NOT addressed
Q29: In marketing research, most large and dispersed
Q30: What type of sampling should be used
Q31: The four basic methods for primary data
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