Which of These Statements About the Implementation of Marketing Research

Which of these statements about the implementation of marketing research findings is correct?

A) Findings are more likely to be implemented if recommendations are made to a firm's top management rather than to marketing executives.
B) The less expensive the marketing research project, the less likely top management is to accept its findings.
C) Findings are more likely to be acted upon if written and oral recommendations rely on technical jargon.
D) If key decision makers ignore findings, the research has little value.