Several market research firms have reorganized the latest Census of Population onto disks that are compatible with major spreadsheet programs. In this manner, marketers could more easily perform computations involving spreadsheets, illustrate data using graphics, and more easily store and retrieve important data on education, population size, and age distribution. This illustrates the role of

Question

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This scenario exemplifies the use of external secondary data, as the information is collected by an outside entity (the Census) and repurposed for use by marketers, rather than being gathered directly by the marketers themselves for a specific purpose.

Several Market Research Firms Have Reorganized the Latest Census of Population