A firm can improve the accuracy of its market research through pre-testing questionnaires for clarity and by carefully selecting and training its interviewers.
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Q116: While a researcher is often able to
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Q118: Only open-ended questions need to be coded
Q119: Research findings are valuable to a firm,
Q120: The scientific method requires marketing researchers to
Q122: A good marketing information system allows a
Q123: When a retailer uses point-of-sale computer terminals
Q124: Marketing research is a broader concept than
Q125: While marketing information systems do not have
Q126: Commercial data bases are helpful to firms
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