A good marketing information system allows a firm to be reactive (instead of being proactive).
Correct Answer:
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Q117: Data manipulation in a simulation often relates
Q118: Only open-ended questions need to be coded
Q119: Research findings are valuable to a firm,
Q120: The scientific method requires marketing researchers to
Q121: A firm can improve the accuracy of
Q123: When a retailer uses point-of-sale computer terminals
Q124: Marketing research is a broader concept than
Q125: While marketing information systems do not have
Q126: Commercial data bases are helpful to firms
Q127: By distributing commercial data-base information on computer
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