When a retailer uses point-of-sale computer terminals to determine what merchandise is fast-selling, to facilitate the merchandise reordering process, to compute salesperson productivity, and to communicate reorders to vendors, it is using these terminals as part of its marketing research.

Question

Quizplus · Accepted Answer

The use of point-of-sale terminals in this context is part of a retail management system or inventory management system, not specifically marketing research. These systems are used for operational efficiency and inventory tracking rather than for the systematic collection, recording, analysis, and interpretation of data related to marketing problems.

When a Retailer Uses Point-Of-Sale Computer Terminals to Determine What