Commercial data bases are helpful to firms that wish to continuously monitor the environment as part of their marketing intelligence network.
Correct Answer:
Verified
Q121: A firm can improve the accuracy of
Q122: A good marketing information system allows a
Q123: When a retailer uses point-of-sale computer terminals
Q124: Marketing research is a broader concept than
Q125: While marketing information systems do not have
Q127: By distributing commercial data-base information on computer
Q128: Data-base marketing is most usable by mail-order-based
Q129: Single-source data collection is ideal for the
Q130: The question "What impact will a 10
Q131: Since exploratory research designs have to be
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