The existence of a centralized planning staff which directs and controls planning activities means a firm is using what type of marketing plan?
A) A bottom-up marketing plan
B) A top-down marketing plan
C) A separate marketing plan for each major product
D) An integrated marketing plan for all products
Correct Answer:
Verified
Q5: Marketing plans can be categorized by
A) objective,
Q6: What time span is most often covered
Q7: A major advantage of bottom-up marketing plans
Q8: The information flow in top-down planning comes
Q9: A major disadvantage of top-down marketing planning
Q11: In comparison with marketing personnel,
A) finance personnel
Q12: A firm can reduce interfunctional area conflict
Q13: Organizational mission refers to a firm's
A) strengths
Q14: Which statement about organizational mission is correct?
A)
Q15: It is most difficult to develop an
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents