Which of the following is a characteristic of a strategic business unit (SBU) ?
A) Dependence on additional corporate areas for marketing and other resources
B) The existence of a manager with responsibility to integrate all functions into an overall strategy
C) The attraction of different geographic markets in a single marketing plan
D) The attraction of multiple target markets in a single marketing plan
Correct Answer:
Verified
Q11: In comparison with marketing personnel,
A) finance personnel
Q12: A firm can reduce interfunctional area conflict
Q13: Organizational mission refers to a firm's
A) strengths
Q14: Which statement about organizational mission is correct?
A)
Q15: It is most difficult to develop an
Q17: The basic building block of a strategic
Q18: Each strategic business unit requires
A) portfolio analysis.
B)
Q19: Which of the following is an example
Q20: A firm evaluates its internal strengths and
Q21: In situation analysis, a firm
A) develops its
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