Which of these is a key assumption of the Boston Consulting Group matrix?
A) A firm can be successful with a low market share if it successfully attracts and satisfies a niche market.
B) Low per-unit costs and high profitability are direct benefits of a high market share.
C) Strategic business units may be categorized on the basis of industry attractiveness and company business strengths.
D) The choice of a strategy depends on determining a firm's unique competitive advantage.
Correct Answer:
Verified
Q21: In situation analysis, a firm
A) develops its
Q22: In the developing marketing strategy stage of
Q23: A market penetration strategy is proper when
Q24: If a firm emphasizes new and improved
Q25: Strategic business units (SBUs) are classified on
Q27: The Boston Consulting Group matrix assumes that
Q28: The Boston Consulting Group matrix assumes that
Q29: According to the Boston Consulting Group matrix,
Q30: According to the Boston Consulting Group matrix,
Q31: A firm's strategic business unit (SBU) has
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