Research by a Light Bulb Manufacturer Focused on the Need

Research by a light bulb manufacturer focused on the need for a light bulb that would last four times longer than a standard bulb among organizational consumers, the firm's technological advantages in producing this bulb, and the firm's overall strengths and weaknesses in this market. This illustrates

A) situation analysis.
B) corporate culture.
C) marketing strategy development.
D) implementing strategy.