A coffee retailer is seeking to expand the number of its locations through new formats (sales through carts in office building locations, and specially-equipped vending machines). It is utilizing

Question

Quizplus · Accepted Answer

Market development involves expanding into new markets or segments. Here, the coffee retailer is expanding its reach by introducing sales through carts in office buildings and specially-equipped vending machines, targeting new customer segments or locations rather than changing its product line.

A Coffee Retailer Is Seeking to Expand the Number of Its