A restaurant appeals to consumers who desire family-oriented meals. It offers an informal dining atmosphere, family-size portions, and special menus for children accompanied by family members. Most of its patrons live within 5 miles of the restaurant, have annual family incomes in excess of $50,000, and dine with their children. These consumers comprise the restaurant's

Question

Quizplus · Accepted Answer

The correct answer is "target market" because it describes the specific group of consumers the restaurant aims to attract based on characteristics like location, income, and dining preferences.

A Restaurant Appeals to Consumers Who Desire Family-Oriented Meals