An off-price retailer charges low prices for name-brand merchandise, does not advertise, uses low-rent locations, and relies on self-service. Together, these factors comprise the firm's
A) differential advantage.
B) marketing mix.
C) target market.
D) corporate culture.

Question

Quizplus · Accepted Answer

The factors described are components of the marketing mix, which includes product, price, place, and promotion strategies used by a company to market its products effectively.

An Off-Price Retailer Charges Low Prices for Name-Brand Merchandise, Does