A firm's set of unique marketing-related features that cause its customers to patronize it and not its competitors makes up its differential advantage.

Question

Quizplus · Accepted Answer

A differential advantage is indeed the set of unique features, benefits, or characteristics of a firm or product that sets it apart from its competitors in the eyes of its target market, leading customers to prefer it over other options.

A Firm's Set of Unique Marketing-Related Features That Cause Its