While a real-estate firm specializing in housing for senior citizens can define its target market as retired adults over 75 years old that live within a 25-mile radius of its facilities, it cannot control the number of retired adults or their purchase behavior.

Question

Quizplus · Accepted Answer

The firm can target a specific demographic but cannot control external factors such as the population size of retired adults or their individual decisions to purchase.

While a Real-Estate Firm Specializing in Housing for Senior Citizens