In the sales era of marketing,
A) products are produced based upon consumer research.
B) marketing activities are largely confined to advertising and personal selling.
C) marketing departments are created to conduct consumer research.
D) consumer demand exceeds the supply of a product.
Correct Answer:
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Q17: The origins of marketing can be traced
Q18: The modern system of marketing for the
Q19: High demand relative to supply and low
Q20: When a company's major goal is to
Q21: The sales era of marketing is generally
Q23: In which stage of marketing's evolution is
Q24: The intensive use of marketing research is
Q25: When marketing personnel conduct consumer research and
Q26: While the role of marketing has been
Q27: Virtually all decisions are made on the
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