In which stage of marketing's evolution is the role of marketing to make consumer desires fit the features of the products offered?

Question

Quizplus · Accepted Answer

During the Sales era, the focus was on selling whatever products were made, often regardless of whether those products actually met the needs or desires of consumers. This era was characterized by aggressive sales techniques to push products onto consumers, rather than tailoring products to fit consumer needs.

In Which Stage of Marketing's Evolution Is the Role of Marketing