When marketing personnel conduct consumer research and advise top management, but remain in a subordinate position to other departments in an organization, the firm is involved with which era of marketing?

Question

Quizplus · Accepted Answer

During the Marketing Department Era, businesses recognized the importance of marketing, leading to the creation of separate marketing departments. However, these departments often held a subordinate position to other departments, focusing primarily on selling and advertising the company's existing products rather than driving the company's strategic direction.

When Marketing Personnel Conduct Consumer Research and Advise Top Management