Environmental analysis involves
A) evaluating the effect of marketing on natural resources and the landscape.
B) examining and evaluating consumer needs and wants.
C) monitoring and adapting to those external factors that affect the success or failure of a firm.
D) developing a short- and long-run marketing plan.
Correct Answer:
Verified
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A) has the
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Q43: The total value of goods and services
Q44: The costs of marketing as a percent
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Q49: Manufacturers and service providers, wholesalers, retailers, marketing
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