Prior to revising its new minivan, Chrysler conducted a consumer survey among prospective and current minivan owners to see if there was any interest in a permanently-attached car seat for infants. Because of high consumer interest, Chrysler decided to include the car seat as an option. The company was involved in

Question

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Chrysler was anticipating demand by conducting a survey to understand consumer interest before making a decision to include the car seat option in their new minivan.

Prior to Revising Its New Minivan, Chrysler Conducted a Consumer