To meet its sales projections, a retailer realizes that it must update and expand its Web site. This shows the importance of

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The retailer's realization that it must update and expand its Web site to meet sales projections highlights the importance of adapting to consumer demand. This is because the decision is based on the need to satisfy consumers' preferences and behaviors, which are increasingly shifting towards online shopping.

To Meet Its Sales Projections, a Retailer Realizes That It