Which of the following describes how a manufacturer of microwave ovens would conduct marketing within the sales era?
A) It would conduct research on preferences of final consumers.
B) It would better focus its marketing effort on a narrowly-defined target market, such as dorm microwaves.
C) It would expand distribution of the microwaves to new outlets such as Web-based discounters.
D) It would increase the use of final consumer rebates and sales contests to increase sales.
Correct Answer:
Verified
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