Of the production, sales, marketing department, and marketing company eras, the role of marketing is smallest in the sales era.
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Q98: Consumer demand refers exclusively to the attributes
Q99: Central to any definition of marketing is
Q100: In general, the use of barter is
Q101: The expansion of production capabilities in the
Q102: In the production era of marketing, a
Q104: While companies may conduct consumer research in
Q105: The role of communication in the sales
Q106: The existence of sales managers, marketing research
Q107: In the marketing company era, a company
Q108: The marketing concept is a consumer-oriented, market-driven,
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