When a firm uses a questionnaire to determine consumer reactions to a new form of distribution (such as Web-based shopping), it is involved with the regulation of demand.

Question

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Using a questionnaire to determine consumer reactions to a new form of distribution is a market research activity, not a regulation of demand. Regulation of demand involves controlling or influencing the demand for products or services, often through pricing strategies, marketing, or legal means, rather than simply researching consumer preferences.

When a Firm Uses a Questionnaire to Determine Consumer Reactions