Charles Revson (Revlon's founder) once said that "in the factory we make cosmetics, in the store we sell hope." This illustrates a consumer orientation.

Name: Charles Revson (Revlon's founder) once said that "in the factory we make cosmetics, in the store we sell hope." This illustrates a consumer orientation.
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This statement reflects a consumer orientation as it emphasizes understanding and fulfilling the emotional and psychological needs of consumers, beyond just the physical product.

Charles Revson (Revlon's Founder) Once Said That "In the Factory