With a marketing philosophy, a soap maker may define customer needs as "cleanliness;" with a selling philosophy, it may define customer needs as "concern for overall appearance, and softness of skin."

Question

Quizplus · Accepted Answer

A marketing philosophy focuses on understanding and meeting customer needs, while a selling philosophy emphasizes persuading customers to buy, often focusing on product features rather than actual customer needs.

With a Marketing Philosophy, a Soap Maker May Define Customer