Wren Is New to Her Leadership Position and Wants to Foster

Wren is new to her leadership position and wants to foster an ethical working environment. She says to you, "I just don't understand why I need to measure ethical performance. Isn't it just a yes-or-no situation?" What is your best response?

A) People like targets to aim for, so any behaviors that we measure will improve.
B) If we do not measure ethical performance, we have nothing on which to base our training processes.
C) Having a clear performance standard helps the company set financial goals.
D) Taking measurements is the only way to create an ethical culture.