Many Firms Would Like to Become More Ethical and Ethically

Many firms would like to become more ethical and ethically transparent. Which of the following correctly describes the biggest challenge these firms face?

A) Becoming a firm that chooses to always act ethically and follow its values is typically harder work than it sounds.
B) The costs associated with this type of transparent approach are always prohibitive.
C) It is challenging to find employees who are willing to sign up for any such ethical approach.
D) The firm's shareholders are singularly focused on their return on investment and would not support such an initiative.