Action taken by lower-level managers who, on their own initiative, formulate new strategies and work to persuade top-level managers to alter the strategic priorities of a company is considered a business-level strategy.

Question

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This action is more accurately described as an example of bottom-up strategy formulation or emergent strategy, rather than a business-level strategy, which typically focuses on how a business competes in a particular market.

Action Taken by Lower-Level Managers Who, on Their Own Initiative