As an industry enters the shakeout stage of the industry life cycle, the rivalry between companies decreases.

Name: As an industry enters the shakeout stage of the industry life cycle, the rivalry between companies decreases.
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Question

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As an industry enters the shakeout stage, the weaker companies are eliminated, leaving only the strongest ones. The remaining companies, therefore, become more focused and aggressive in their pursuit of market share, resulting in increased rivalry between them.

As an Industry Enters the Shakeout Stage of the Industry