Research suggests that it is often the __________ firms in an industry that initiate price cuts or increase promotions in an attempt to cover fixed costs.
A) strongest
B) weakest
C) largest
D) oldest
E) newest

Question

Quizplus · Accepted Answer

According to the statement, firms that have higher fixed costs and weaker financial positions are more likely to initiate price cuts or promotions in order to cover those costs. Therefore, the best choice is B, weakest.

Research Suggests That It Is Often the __________ Firms in an Industry