Demand reaches total saturation in the ____ stage of the industry life-cycle.
A) embryonic
B) growth
C) shakeout
D) maturity
E) decline

Question

Quizplus · Accepted Answer

In the maturity stage of the industry life-cycle, demand for the product reaches total saturation, meaning that virtually everyone who wants or needs the product has already bought it. This restricts further sales growth and signals the onset of declining sales and profits in the decline stage.

Demand Reaches Total Saturation in the ____ Stage of the Industry