The reasons that explain why so many new products fail to generate an economic return include all of the following except
A) the demand for innovations is inherently uncertain.
B) the technology is poorly commercialized.
C) many fail because of poor positioning strategy.
D) development costs are not kept in check.
E) the products are slow to get to the market.

Question

Quizplus · Accepted Answer

All of the other options are possible reasons why new products may fail to generate an economic return, except for development costs not being kept in check. Keeping development costs in check can certainly impact the profitability of a new product, but it is not among the main reasons for new product failure.

The Reasons That Explain Why So Many New Products Fail