The more firm-specific and difficult to imitate is a resource, the more likely a company is to have a/an ____________________.
A) tangible resource.
B) intangible resource.
C) distinctive competency.
D) effective marketing strategy.
E) strong barrier to imitation.

Question

Quizplus · Accepted Answer

Distinctive competency arises from firm-specific resources that are valuable, rare, and difficult to imitate, providing a competitive advantage.

The More Firm-Specific and Difficult to Imitate Is a Resource