Product proliferation can be used to manage rivalry within an industry and to encourage other businesses to enter the industry.

Name: Product proliferation can be used to manage rivalry within an industry and to encourage other businesses to enter the industry.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Product proliferation is often used by companies to saturate the market and create barriers to entry, thus discouraging new competitors from entering the industry rather than encouraging them.

Product Proliferation Can Be Used to Manage Rivalry Within an Industry