Responding to pressures to be locally responsive requires that a company differentiate its products and marketing strategy.

Name: Responding to pressures to be locally responsive requires that a company differentiate its products and marketing strategy.
Brand: Quizplus
Rating: 4.9 (43 reviews)

Question

Quizplus · Accepted Answer

Local responsiveness requires a company to adapt its products and marketing strategies to the local market needs and preferences, which entails differentiation from its global strategy.

Responding to Pressures to Be Locally Responsive Requires That a Company