Most manufacturing companies begin their global expansion via international licensing.
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Q15: International licensing is an arrangement whereby a
Q29: Establishing a wholly owned subsidiary is generally
Q30: Companies following an international strategy avoid any
Q31: An international strategy may not be viable
Q32: Companies pursuing an international strategy tend to
Q33: Many of the issues that arise in
Q35: The greater the pressures for cost reduction
Q36: An international strategy is appropriate when firms
Q37: One advantage of joint ventures is that
Q38: MTV is a good example of a
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