When toy maker Mattel sells Barbie dolls in the Middle East, it changes the doll's shape to one that is a more accurate portrayal of a female body. Mattel does this in order to
A) create a commodity-type product.
B) transfer technological know-how.
C) respond to differences in local tastes.
D) realize experience curve effects.
E) increase product standardization

Question

Quizplus · Accepted Answer

Mattel changes the shape of the Barbie doll to respond to differences in local tastes in the Middle East region. This implies that the company recognizes the importance of adapting its products to satisfy the preferences and demands of the specific market.

When Toy Maker Mattel Sells Barbie Dolls in the Middle