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A Company That Enters a Foreign Market by Entering into a Licensing

Question 64

Multiple Choice

A company that enters a foreign market by entering into a licensing agreement with a local company


A) will realize location economies.
B) must engage in global strategic coordination.
C) will realize experience curve effects.
D) risks losing control over its technology to the venture partner.
E) must engage in global strategic coordination and will realize experience curve effects.

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