Managers who pursue _______________ have decided the best way to increase company profits is to purchase the resources and assets of industry competitors.

Question

Quizplus · Accepted Answer

Horizontal integration involves purchasing or merging with companies that operate at the same level of the supply chain and in the same industry. By doing so, the company can eliminate competition and gain access to new markets, resources, and customers, ultimately increasing profits.

Managers Who Pursue _______________ Have Decided the Best Way to Increase